Hospitality Business Coaching

You Didn't
Open A Café
To Work
Yourself Into
The Ground.

The Hospo Coach helps small café and restaurant owners build the systems, team and confidence to run a profitable business — without it running them.

Take the Free Profit Audit → Or Book a Free Call
$1.4M
Revenue at 26.7% Profit
70hrs
Down to 5hrs a Week
6
Years as Café Owner
Flavio Assis plating a dish in the kitchen at De'Assis Café
The Reality

Sound
Familiar?

You're the first one in and the last one out. You cover shifts when staff don't show up. You handle the roster, the orders, the customer complaints, the social media — and somehow still end up wondering where all the money went at the end of the week.

You didn't become a café owner to feel trapped. But somewhere along the way, the business stopped being yours — and started owning you.

  1. You can't take a day off

    Because everything runs through you. The moment you step back, it falls apart.

  2. Staff keep leaving

    There's no clear structure for them to follow. No systems, just habits built around you being there.

  3. The numbers never add up

    No one taught you the financial side of hospitality. You're busy — but not sure if you're actually making money.

  4. You're doing five jobs at once

    And none of them is actually "owner." The problem isn't you — nobody gave you the systems or roadmap to build a business that works without you in it every day.

"I was working 80-hour weeks, running the kitchen and handling admin after close — just to avoid paying someone else."
— Flavio Assis, Founder
25%
Target food cost — achievable and sustainable
30%
Labour cost benchmark with proper rostering
$1.4M
Revenue built — operated remotely with strong systems
0
Generic advice — everything is operator-tested
Flavio Assis working in the kitchen as a chef
About the Founder

My Story —
And Why I
Do This.

I'm Flavio. Almost 20 years in hospitality. 6 years running my own café in North Narrabeen, Sydney.

I'm a chef by trade. I came up through restaurants — Hurricane's Grill, Miramare Gardens, events at the Boathouse. I trained in Commercial Cookery, then added degrees in Tourism & Hospitality and Leadership & Management.

What I didn't have when I opened my café in 2020 was business training. I knew how to run a kitchen. I had no idea how to read a P&L, calculate real labour cost, or build a roster from sales data.

So I did what most solo operators do — I worked harder. 70 to 80 hours a week, for four years. The café made money. I had no life.

When my first daughter was born, I sat in my office one night and worked out that if nothing changed, the café would still own me when I was 50. That was the turning point.

Two years later, the café does $1.4M revenue at 26.7% net margin. I work 5 hours a week on it. I run it from the Sunshine Coast — almost 1,000km away.

I'm not an accountant. Not a spreadsheet expert. I'm a hospo person, just like you. That's why I built The Hospo Coach.

The Framework

The Freedom
System.

Six pillars that transform a hands-on café into a business that runs without you on the floor every day. Built from real operations, not theory.

Pillar 01

Know Your Numbers

You don't need to be an accountant. You just need to understand your numbers. We work through your breakeven point, margins, and weekly targets — in plain language, with simple tools you'll actually use.

Pillar 02

Food & Beverage Cost Control

Stop guessing what's making you money. We analyse every item, calculate your true food cost, and identify what to keep, promote or cut. Small changes here can add thousands to your bottom line every week.

Pillar 03

Labour That Pays For Itself

Labour is your biggest expense — and most owners are either overstaffed or burning out their best people. We build a rostering system that matches your revenue, reduces waste, and keeps your team happy.

Pillar 04

Systems That Run Without You

If the business only runs when you're there, you don't have a business — you have a job. We document your processes, build your operations manual, and create the systems that let your team run things without you.

Pillar 05

Building a Team You Trust

Great systems are useless if your team doesn't follow them. We build training frameworks that bring your staff up to the standard your business needs — so you can step back with confidence.

Pillar 06

Owner to Leader

The hardest shift isn't the systems — it's learning to think like a business owner instead of an operator. We work on how you lead, make decisions, and build a team that doesn't need you for everything.

The result? A café or restaurant that runs on systems, not on you.

How I Can Help You

Choose Your
Level of Support.

Choose the level of support that's right for where you are right now.

Single Focus

Single Focus Session

For owners with one specific problem to solve

  • One focused coaching session
  • Specific problem, specific solution
  • Action plan you can implement immediately
  • Food cost, roster, pricing or numbers

Sometimes you don't need a full overhaul — you just need to fix one thing that's costing you time or money.

$497 one-time
Book a Free Call
Ongoing Business Consulting

Ongoing Business Consulting

For owners ready to transform how their entire business runs

  • Full business audit and diagnosis
  • Custom systems and operations build
  • Staff training frameworks
  • Financial clarity — food cost, labour, breakeven
  • Ongoing support and accountability

A business that runs without you in it every single day.

Tailored to your business
Book a Free Call
DIY Tools

The Freedom System Toolkit

For owners who want to take control of their numbers themselves

  • Food Cost Calculator
  • Labour Cost Tracker
  • Breakeven Analyser
  • Weekly Targets Dashboard
  • Google Sheets + Excel compatible

The same spreadsheets used to run a $1.4M café. No accounting degree required. Plug in your numbers and know where you stand.

$99 founding price
See the Toolkit →
The Freedom System Toolkit

Four Tools.
One Clear Picture
Of Your Business.

Built by a café owner for café owners. No accounting degree, no consultant, no guesswork — just plug in your numbers and know exactly where you stand.

Founding Member Price — $99

Normal price $149. Founding rate for a limited time.

Founding price ends

30 June

Best Value

The Complete Bundle — All 4 Tools

  • ✓ Food Cost Calculator
  • ✓ Labour Cost Tracker
  • ✓ Breakeven Analyser
  • ✓ Weekly Targets Dashboard

Delivered as Google Sheets + Excel (.xlsx). Works on any device.

$149

$99

Founding Price

Get the Bundle

Secure checkout via Stripe

Or buy individual tools

Tool 01

Food Cost Calculator

Know exactly what every dish costs to make and what it needs to be priced at to hit your target margin. Built for multi-item menus with recipe-level detail.

$69

Buy Now

Tool 02

Labour Cost Tracker

See your weekly labour as a percentage of revenue in real time. Know instantly if you're over-rostered before it hits your bottom line.

$69

Buy Now

Tool 03

Breakeven Analyser

Find out exactly how much your café needs to take each week to cover costs — and what you need to hit to actually make a profit.

$49

Buy Now

Tool 04

Weekly Targets Dashboard

Set your weekly revenue goal, track performance day by day, and know at a glance whether you're on track or need to adjust. The tool that keeps you focused on the number that matters most.

$59

Buy Now

Buy all four individually for $246 — or get the bundle for $99 and save $147. Get the bundle →

Free · 5 Minutes

The Café
Profit Leak
Audit.

Most café owners are losing money in at least two of the six key areas — and have no idea which ones. This free audit gives you a personalised score across every area, so you know exactly where your profit is going and what to fix first.


Used by Flavio as the starting point for every client engagement. Takes 5 minutes. No accounting knowledge required. Instant results sent to your inbox.


  • ✓ Covers all 6 pillars of the Freedom System
  • ✓ Personalised score for your café — not generic advice
  • ✓ Custom action plan sent to your inbox instantly
  • ✓ Free · 5 minutes · No fluff

Find Your Profit Leaks

Answer 10 questions. Get your score. Know exactly where to focus first.

01

Answer 10 questions about your café

02

Get your personalised profit leak score

03

Receive your custom action plan by email

Start the Audit — It's Free →

Free · 5 minutes · Instant results · No credit card

Let's Talk About Your Business

The First
Conversation
Is Free.

No hard sell, no pressure — just an honest chat about where you are, where you want to be, and whether The Hospo Coach is the right fit for you. In 30 minutes we'll cover where your business is right now and what's holding it back, what a realistic path forward looks like for your specific situation, and whether working together makes sense.

  1. Submit a short application

    Tell me about your café and your biggest current challenge. I'll review your details within 24 hours.

  2. Receive your booking link

    I'll confirm your spot and send through a link to schedule your 30-minute video call directly with me.

  3. We find your #1 profit leak

    On the call, I'll ask the right questions to identify where your café is losing money. You'll leave with clarity and a clear first step — no fluff, no sales pitch.